Answer: Most potential buyers already have a product that satisfies this need or want.
Media planning is generally outsourced to entail sourcing and selecting optimal media platforms for a client’s brand or product to use. The job of media planning is to determine the best combination of media to achieve the objectives. In the process of planning the media planner needs to answer …
Porter’s generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies either lower cost differentiated or focus.A company chooses to pursue one of two types of competitive advantage either via lower costs than its competition or by differentiating itself along dimensions valued by customers to command a …
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne professors at INSEAD and the name of the marketing theory detailed on the book.. They assert that these strategic moves create a leap in value for the company its buyers and its employees while unlocking new demand and making the competition irrelevant.
In economics market concent…