[Answer] The country’s largest landscape company is the result of a merger between two multistate firms Brickman Group and ValleyCrest. Now called BrightView the $2 billion firm was created in 2015. The company is operating in a fragmented industry dominated by small local businesses. Which of the following identifies a relevant competitive force and a way the company might leverage it?a. Bargaining Power of Buyers: BrightView can expect customers to purchase from it because of brand loyalty.b. Threat of New Entrants: BrightView may be able to lessen the impact of this force in a low-barrier industry through economies of scale specifically discounts on bulk purchases of raw material inputs.c. Bargaining Power of Suppliers: BrightView will have difficulty leaving the landscape industry because of its investment in this merger and the cost of all of the landscape equipment included among both companies’ assets.d. Complementors: BrightView will need to collaborate with other companies to develop outdoor products because there are not enough complementary products in the marketplace to make homeowners value their landscaping.

Answer: b. Threat of New Entrants: BrightView may be able to lessen the impact of this force in a low-barrier industry through economies of scale specifically discounts on bulk purchases of raw material inputs.
The country’s largest landscape company is the result of a merger between two multistate firms Brickman Group and ValleyCrest. Now called BrightView the $2 billion firm was created in 2015. The company is operating in a fragmented industry dominated by small local businesses. Which of the following identifies a relevant competitive force and a way the company might leverage it?a. Bargaining Power of Buyers: BrightView can expect customers to purchase from it because of brand loyalty.b. Threat of New Entrants: BrightView may be able to lessen the impact of this…

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