[Answer] Facebook decides which ads to show based on eCPM effective Cost Per Mile. How is this calculated?

Answer: Bid amount x click-through rate
Facebook decides which ads to show based on eCPM effective Cost Per Mile. How is this calculated?

Total cost for running the ad is \$15 000. The total amount of impressions generated is 2 400 000. (\$15 000/2 400 000) = \$0.00625. CPM is calculated as: \$0.00625 x 1000 (meaning per thousand impressions) = \$6.25. Note: Notice how the CPM is \$6.25 and not \$0.00625 this is because we are looking at cost per thousand.

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Cost per mille – Wikipedia

Cost per mille – Wikipedia

Cost per mille – Wikipedia

Cost per mille – Wikipedia

In mathematics and transportation engineering traffic flow is the study of interactions between travellers (including pedestrians cyclists drivers and their vehicles) and infrastructure (including highways signage and traffic control devices) with the aim of understanding and developing an optimal transport network with efficient movement of traffic and minimal traffic congestion problems.

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Thu Aug 07 2003 14:30:00 GMT-0400 (Eastern Daylight Time) · Assume the vehicle above is estimated to go 50 000 miles in its lifetime. The per – mile depreciation rate is calculated as: (\$17 000 cost – \$2 000 salvage) / 50 000 miles = \$0.30 per mile . Each year the depreciation expense is then c…