[Answer] 42) Because one of the major reasons for conducting a test market is to achieve ________ the test-market city should be representative of the marketing territory in which the product will ultimately be distributed.A) internal validityB) external validityC) internal variabilityD) external variability

Answer: B
42) Because one of the major reasons for conducting a test market is to achieve ________ the test-market city should be representative of the marketing…

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